Competitor Comparison – Record


To present and record the competitive advantages and disadvantages of each competitor and your Hotel in the marketplace.


To document and present the advantages and disadvantages of competitors and the hotel in the market, allowing the sales team to sell effectively by understanding market segmentation, differentiation, and targeting.


– Competitor Comparison (Word File) to list down facts about your hotel and the competition.
– Competitor Comparison (Excel File) to rate competitive advantages / disadvantages and obtain weighted figures and percentages.


Department : Sales & Marketing
Who is it for: Director of Sales & Marketing, Sales Manager
Document Type: Record Template
Detail Level / Difficulty: Brief / Basic
Involved Skills: Budgeting, Record Keeping, Sales Planning
File Size (Word): 25 KB
File Size (Excel): 21 KB
File Format: Word & Excel
Print Length (Word): 02 Pages
Print Length (Excel): 01 Worksheet
Language: English
Editable: Yes
Ready to Print: Yes

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