To present and record the competitive advantages and disadvantages of each competitor and your Hotel in the marketplace, in order to sell effectively by understanding strategic issues such as market segment, differentiation and targeting (an accurate knowledge will allow your sales team to target accounts with the greatest need for your Hotel particular strengths, to be more confident, introduce features, benefits and proof more effectively).
– Competitor Comparison (Word File) to list down facts about your hotel and the competition.
– Competitor Comparison (Excel File) to rate competitive advantages / disadvantages and obtain weighted figures and percentages.
Details (02 Files):
File Size (Word): 25 KB
File Size (Excel): 21 KB
File Format: Word & Excel
Print Length (Word): 02 Pages
Print Length (Excel): 01 Worksheet
Publication Date: December 20, 2016
Document Type: Report
Ready to Print: Yes