To document and present the advantages and disadvantages of competitors and the hotel in the market, allowing the sales team to sell effectively by understanding market segmentation, differentiation, and targeting.
– Competitor Comparison (Word File) to list down facts about your hotel and the competition.
– Competitor Comparison (Excel File) to rate competitive advantages / disadvantages and obtain weighted figures and percentages.
Department : Sales & Marketing
Who is it for: Director of Sales & Marketing, Sales Manager
Document Type: Record Template
Detail Level / Difficulty: Brief / Basic
Involved Skills: Budgeting, Record Keeping, Sales Planning
File Size (Word): 25 KB
File Size (Excel): 21 KB
File Format: Word & Excel
Print Length (Word): 02 Pages
Print Length (Excel): 01 Worksheet
Ready to Print: Yes